2. C H R I S T O P H E C H AT I L L O N
—
TA P P T I C F O U N D E R
&
T E C H E V A N G E L I S T
—
S C H I Z O P H R E N I C S E R I A L
E N T R E P R E N E U R I N L O V E
W I T H T E C H , B U S I N E S S
A N D N AT U R E
29. Mobile Mind ShiK
Mobile First to Mobile Only
Mobile Moments:
everything anyEme
anywhere in the right
context
Personalized experiences
30. Mobile apps account for 60 percent
of all ;me spent online
Apps revenues = $89 billion (+40%)
Number of apps on the stores : 2,5 million (+5%)
Downloads = 225 billion (+15%)
Usage : 900 billion hours (+25%)
31. END OF APPS ?
BUT NEW ERA IN DIGITAL EXPERIENCES
« If your plans don’t include mobile, your plans are not
finished » - Wendy Clark - Coca Cola Corp.
101. ANALYZE
results to monitor
performance and
optimize outcomes
IDENTIFY
the mobile moments and context
DESIGN
the mobile
engagement
ENGINEER
your platforms, processes, and
people for mobile
Start small
with a platform
to extend
IDEA STRATEGY
109. BIG DATA
VOLUME
Data size
VELOCITY
Speed of change
VARIETY
Different forms
of data sources
VERACITY
Uncertainty of data
Collect data, even if you don’t know why